Unlock the
full value of
sport.
Napkin is a boutique sport, culture and entertainment agency. Led by commercial insights, cultural instinct and execution, we help rights holders, brands and investors turn sport into commercial value.
Napkin was created by industry leaders with 30+ years of combined global experience across rights, brand, venues, talent and media.
Napkin believes in identifying the right commercial opportunity, shaping the right platform, and bringing it to life in a way that earns attention, builds authentic brand affinity and drives measurable returns on sponsorship investment.
Napkin has sat on every side of the table. Most agencies have only ever sat on one.
We have valued the rights, sold them, bought them and justified the spend. We’ve matched athletes and creators with the right brands, and built what they are worth beyond the game.
We have built events and executed on the day. We support investors to assess a deal before they sign it. We guide businesses to understand new markets before they enter it.
The work is done by the people whose names are on it, from the first meeting to the final report. We are building for the long game, not the quick commission.
Our disciplines.
Rights holder, brand or investor, the work connects. Ten disciplines, one team, driving and delivering measured results.
Rights valuation, commercial packaging and partnership architecture - turning fandom, data and inventory into structured, investable systems that generate measurable revenue and long-term deal value.
LinkedInSport commercialisation, revenue strategy and rights holder advisory, grounded in venue operations and event & tournament direction, connecting the commercial side of sport to events and fan experiences, bringing it to life with emphasis and impact.
LinkedInBrand strategy, cultural commercialisation and creative leadership - architecting how global brands, talent, IP and African creative capital convert into measurable cultural relevance, commercial advantage and long-term brand value.
LinkedInA track record across some of the most recognised sport, culture and entertainment properties on the continent and beyond.
↓ Properties, brands and tournaments led, delivered or advised by our founding team and partners.
Napkin works in formal partnership with CSA.Global, with a partner network across the US and Europe giving our clients local delivery in Africa and reach into global markets.
