Unlock the
full value of
sport.
Napkin is a boutique sport, culture and entertainment agency. Led by commercial insights, cultural instinct and execution, we help rights holders, brands and investors turn sport into commercial value.
Every big idea starts small
A note in a phone.
A sketch on a whiteboard.
A plan scribbled on the back of a napkin.
We live for that moment.
The moment sport meets culture.
An idea finds its audience.
And a partnership becomes something people genuinely care about.
Because ideas are only the beginning.
We bring the strategy, relationships and discipline to turn possibility into commercial impact, from first scribble to final whistle.
Napkin. Where big ideas begin.
Why Napkin
Napkin believes in identifying the right commercial opportunity, shaping the right platform, and bringing it to life in a way that earns attention, builds authentic brand affinity and drives measurable returns on sponsorship investment.
the Table
Napkin represents rights holders, brands and funders.
Return
We can value rights, package them and sell them. We’ve built events, backed investors and guided businesses into new markets.
Who Deliver
Napkin was created by industry leaders with 30+ years of combined global experience across rights, brand, venues, talent and media.
Our disciplines.
Rights holder, brand or investor, the work connects. Ten disciplines, one team, driving and delivering measured results.
Rights valuation, commercial packaging and partnership architecture - turning fandom, data and inventory into structured, investable systems that generate measurable revenue and long-term deal value.
LinkedInSport commercialisation, revenue strategy and rights holder advisory, grounded in venue operations and event & tournament direction, connecting the commercial side of sport to events and fan experiences, bringing it to life with emphasis and impact.
LinkedInBrand strategy, cultural commercialisation and creative leadership - architecting how global brands, talent, IP and African creative capital convert into measurable cultural relevance, commercial advantage and long-term brand value.
LinkedInA track record across some of the most recognised sport, culture and entertainment properties on the continent and beyond.
↓ Properties, brands and tournaments led, delivered or advised by our founding team and partners.