Unlock the
full value of
sport.
Napkin is an integrated, founder-led sport, culture and commercialisation agency in Cape Town. We help brands, rights holders and IP owners turn sport into commercial value, built in Africa and global in reach.
We exist in the space where commercial opportunity, cultural relevance and excellence meet. That is the part in sport where we move beyond just a logo placement. We build a platform, and a platform becomes a result. We were created by industry leaders with 30+ years of combined global experience across rights, brands, venues and media.
Our model is built to identify the right commercial opportunity, shape the right platform, and bring it to life in a way that earns attention, builds brand affinity and drives measurable return on sponsorship investment.
Three pillars.
One connected platform.
We diagnose what you have, redesign how it’s packaged, and run the sales pipeline to monetise it, surfacing value across every fan touchpoint.
We help brands turn sponsorship investment into measurable behaviour, first-party data and commercial return, not just exposure.
We bring the strategic, commercial and operational lens to turn an investment thesis into a working sport or entertainment property.
Our connected platform.
Whether you’re a rights holder, a brand or an investor, our work feeds into the same connected platform. Driving and delivering measured results.
Napkin works in formal partnership with CSA.Global, with a partner network servicing the United Kingdom and the European Union, giving our clients local delivery in Africa and reach into global markets.
A track record across some of the most recognised sport, culture and entertainment properties on the continent and beyond.
↓ Properties, brands and tournaments led, delivered or advised by our founding team and partners.